Allwyn to operate UK National Lottery from February 2024

We want millions more people playing a little, attracting new players and bringing back those who used to play, while also energising The National Lottery’s existing player base. Allwyn is investing extensively in technology and digital innovation to build a lottery of the future. We are committed to running a digital-first lottery, and we will be consistently innovating and refreshing the games portfolio.

A new Fourth Licence

Evenbreak – A leading disability job board run by and for disabled people. At Allwyn, we work with several expert partners who challenge, guide and support us to build a more inclusive and accessible workplace. We have Mental Health First Aiders and Menopause Mentors available to our colleagues who need support with their mental health or life’s challenges.

Leading global lottery operator

At Allwyn, our workplaces are more than just offices, they’re a reflection of who we are as a consumer-focused entertainment brand, and of the National Lottery.‍Across all our locations, we aim to create a consistent colleague experience where everyone belongs and can do their best work. The purpose is to support the acceleration of diversity and inclusion in the Grocery industry by sharing best practice, offering a cross company mentoring scheme, webinars and live events. A 12-month programme set up to support people working in the Grocery industry. We want to empower disabled people to apply with confidence, knowing they’ll be welcomed and supported.
Allwyn’s highly capable and experienced UK team continues to grow and is underpinned by the operating excellence of its global parent company – a leading global lottery operator -whose trusted brands and industry-leading technology are the backbone of thriving lottery operations in Italy, Austria, Greece, Cyprus and the Czech Republic. We have brought together an impressive leadership team with extensive experience in the UK’s lottery, retail, gaming, digital, entertainment and charity sectors. This technology modernisation will enable a richer and more relevant experience for individual players, while also using data to support healthy play, reflecting Allwyn’s commitment to ensure The National Lottery sets the benchmark in this area over the coming years. Allwyn has already announced a 50% increase in the number of team members supporting retailers. New digital payment solution will see retail prizes of between £500.01 and £50,000 in players’ pockets in record time
Over 100 Paralympic and Olympic athletes are heading to a community project near you supported by The National Lottery National Lottery operator Allwyn highlights the joy of a game of ‘Scratchcard Scavenger Hunt’ with friends Mid-Wales shopkeeper and National Lottery retailer celebrates VE Day with help of Allwyn prize money National Lottery operator Allwyn invites the nation to ‘add some play’ to their Christmas with Scratchcards campaign
And Allwyn’s plans for a modernised National Lottery will help fund so many good causes in the long term, supporting us as we make the magic of The National Lottery even greater than before.” “The National Lottery makes a massive positive impact on people’s lives in villages, towns and cities across the UK, helping communities and organisations to thrive. “From mental health services and maintaining heritage and the arts, to supporting our Olympians and Paralympians, The National Lottery will continue to have a positive impact on the lives of millions.”
The National Lottery will undergo its biggest technology upgrade since 1994, transforming core gaming and retail systems. New initiative will reward National Lottery retailers for selling a winning ticket if the customer agrees to publicity Allwyn’s National Lottery retailers ‘Share the Win’ with new rewards initiative as first big winner is announced Allwyn, incoming operator of The National Lottery, confirmed that its new online retailer portal has gone live. Allwyn’s online portal goes live for National Lottery retailers to sign their transfer of retailer agreement ahead of the Fourth Licence Allwyn is delighted to announce that it will be increasing the size of its retail sales team by 50%

  • 10,000+ lucky ‘mid-tier’ winners have now collectively been paid over £15m through the direct-to-bank payment technology.
  • Robert Chvatal, Chief Executive Officer of Allwyn, stated, “It is an opportune time for Allwyn to take this exciting step.
  • I love being part of Allwyn because we’re always focused on creating the best possible experience for our participants, retailers, and each other, all with the goal of maximising returns to Good Causes.
  • With a history of robust organic growth complemented by value-accretive acquisitions, Allwyn’s management team has built a platform whose component businesses (on a 100% basis) collected approximately €16 billion in wagers over the 12-month period ended June 30, 2021.
  • Allwyn Entertainment is a lottery, entertainment, and digital gaming operator, with trusted brands delivering over€16bn in wagers.
  • Some of the changes we make will be noticed by players, but many of the changes will take place in the background, including technology and new terminals in shops to enable us to fully deliver on our plans.
  • Marketing investment over the coming months will showcase how the games differ from each other.

Changing lives every day

  • It’s a chance to showcase your experience, meet the wider team, and get a feel for our culture, workplace, and commute.
  • Simon Burke is a chartered accountant with over 30 years’ experience in the consumer, retail and leisure sectors.
  • Sharon Doherty and Victoria McKenzie-Gould lend strong digital transformation and consumer backgrounds to Allwyn team tasked with revamping The National Lottery.
  • Since 2014, Allwyn’s business has provided major support for the renovation and modernization of Greece’s most important, largest and oldest children’s hospitals.
  • At Allwyn, our workplaces are more than just offices, they’re a reflection of who we are as a consumer-focused entertainment brand, and of the National Lottery.‍Across all our locations, we aim to create a consistent colleague experience where everyone belongs and can do their best work.
  • I’m passionate about creating people strategies that drive innovation and help us grow as a business.

In markets where online lottery has been introduced, both total market size and the retail lottery market have grown substantially. Allwyn is committed to the highest standards of player protection, with all Allwyn-operated lottery businesses currently certified for responsible gaming by European Lotteries and holding the highest level of responsible gaming certification (Level 4) from the World Lottery Association. Robert Chvatal, Chief Executive Officer of Allwyn, stated, “It is an opportune time for Allwyn to take this exciting step. KKCG has known for years that Allwyn is an amazing business, and I am very proud that global investors will have the opportunity to participate in its further growth.“ We forecast the business delivering attractive revenue, profit and cashflow growth, creating attractive long-term value for investors.

Bold vision to raise more money for National Lottery-funded projects

Players should feel a greater connection with all our games and the National Lottery-funded projects they support by playing those games. Allwyn urge any independent retailers who have not yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to do so as soon as possible 172 independent National Lottery retailers are now selling Scratchcards online through the Snappy Shopper platform Allwyn and Snappy Shopper expand partnership to over 170 local retailers Allwyn celebrates the role of National Lottery players in Team GB’s and ParalympicsGB’s success with ‘Paris 2024’, Leo Burnett’s first major strategic work for the operator Allwyn celebrates 25 independent National Lottery retailers who ‘Share the Win’ with £158,000 in prizes

It’s a chance to showcase your experience, meet the wider team, and get a feel for our culture, workplace, and commute. If your application is shortlisted, one of our Talent Acquisition team will be in touch for a conversation to discuss the role, your experience and what you are looking for. We use technology that anonymises CVs, helping reduce unconscious bias and ensure we’re focused on your experience, potential and alignment to the role. I’m passionate about creating people strategies that drive innovation and help us grow as a business. Simon Burke is a chartered accountant with over 30 years’ experience in the consumer, retail and leisure sectors. One of the best-known names in British retail, Justin has been a leader and innovator in customer-facing businesses for over three decades.

Driven by People, United by Purpose

Playing the lottery captures our imagination – it’s entertaining and can have a positive impact on society.That’s why our mission is to build thriving lotteries, underpinned by innovation and player safety that is fit for the digital age. Over the course of our 10-year licence period we plan to Allwin Casino double returns to National Lottery-funded projects. On 1 February 2024, Allwyn UK took over as the operator of The National Lottery.
New National Lottery operator Allwyn kicks off day one with big sales team expansion and attention-grabbing new Lotto advertising Allwyn is urging the small proportion of independent retailers who haven’t yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to complete the simple process as soon as possible Vodafone and Allwyn UK have finalised an agreement to upgrade the technology underpinning the new UK National Lottery licence launching in February 2024.


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